What Does BMW Stand For?

BMW Logo on WheelIf you are a Fresno driver searching for a BMW with personality, speed, and performance, you may find yourself wondering “How did BMW get its name?” or “What does BMW mean?” Simple enough—BMW is a German car company based in Munich, Bavaria, and BMW stands for Bayerische Motoren Werk, which translates to Bavarian Motor Works.


What BMW Stands For

BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. That’s because the birthplace of BMW is located in the financial and industrial powerhouse of Bavaria, which is the southernmost and largest state in Germany. It was in Bavaria that BMW first moved from making airplane engines to personal vehicles. From there, BMW later expanded into the BMW Group which owns other luxury brands like MINI and Rolls-Royce. To learn more about your unique BMW, explore our expert team’s model research guides, and read on below for a deeper look into BMW over the last hundred years.

A Brief BMW History

Now that you know what BMW stands for, you may still be wondering how this illustrious car company began producing vehicles with such panache. BMW actually started in 1916, and was first known as BFW, or Bayerische Flugzeug Werke (Flugzeug roughly translates to “aircraft”) in reference to its work making airplane engines. So although the car company is now known as BMW and it stands for Bavarian Motor Works, it didn’t take on this alternate three-letter name until 1917. From 1917 on, BMW continued to make high-quality engines into the 1920s and beyond, when it began making motorcycles.

It wasn’t until 1928 that BMW really began producing automobiles at scale. But once it did, for the next 20 years, it was neck and neck with much of its competition. With the introduction of the 700 series in 1959, BMW gained popularity across Europe, overseas, and in the U.S. Since then, BMW has been known worldwide as an unrivaled producer of high-performance luxury vehicles that stand the test of time. So, in a less literal way, BMW stands for a premier producer of high-quality sports sedans, performance-oriented SUVs, and luxury vehicles! Find out how you can turn heads on the Madera roads without breaking the bank with our new leasing and finance specials.

What Does the BMW Logo Mean?

While the BMW logo has only been updated five times since it was originally introduced in 1917, it continues to honor the Bavarian flag each time. However, there’s been a recent update where the new logo keeps the same blue-and-white patterning while making the outer circle clear instead of black. Another change is the font that spells out “BMW.”

What is the BMW Slogan?

Besides wondering “What does BMW stand for?” you might also have wondered what is the slogan. While “the Ultimate Driving Machine” BMW slogan was originally used in North America in 1974, it was replaced temporarily in 2010 with the slogan “Joy.” The 1974 slogan returned in 2012 and is still used to this day!

Where is BMW Today?

Today, BMW AG is a public company that manufactures its quality vehicles across the globe, although its largest facility still resides in Germany. See where BMW crafts its fleet below:

  • Germany: Berlin, Dingolfing, Landshut, Leipzig, Munich, Regensburg, Wackersdorf
  • Austria: Steyr
  • Great Britain: Oxford
  • China: Shenyang

Of course, this list neglects the incredible BMW Spartanburg plant in South Carolina, with over 1500 stunning coupes and exhilarating sports activity vehicles produced daily. If you have questions about your luxury coupe, try our BMW GENIUS™ product experts, or stop in at our showroom, just outside of Madera!

Discover Your Piece of BMW History at BMW Fresno

Now that you know what BMW stands for and how the company began, if you’re looking to find the perfect new or certified pre-owned BMW for your lifestyle near Fresno or Clovis, our finance center is more than capable of lending a hand. Reach out to us today!

More from BMW Fresno

  • The 2023 BMW i7 Price

      Maybe you feel it’s time to switch to an electric vehicle for your Fresno commute, but you don’t want to give up luxury features like leather seats and premium audio systems. Thanks to the BMW i7, you don’t have to. As a part of the electric BMW lineup, this amazing vehicle brings you all…

  • 2023 BMW i7 Preview

    The 2023 BMW i7 electric sedan will soon debut on the BMW Fresno showroom. Many Fresno drivers are asking us about the BWW i7 release date, MSRP, estimated range, and more. The price starts at an MSRP of $119,300, and the 2023 BMW i7 release date is estimated for the first quarter of 2023. There was…

  • 2023 BMW X7 Configurations

      The 2022 BMW X7 was a huge hit with Fresno and Clovis drivers, so how does the latest model stack up? The 2023 BMW X7 configurations offer a wide variety of luxury features and style accents to suit any driver, starting at a BMW X7 price of $77,850 MSRP. Which model will you choose…

BMW Fresno 36.839998, -119.808335.